About Us

About Us

Innovative Solutions with an Unmatched Customer Experience

Your success… what keeps us motivated. We know you need equipment that is durable, reliably performs, is easy to use and safe. Total Cost of Ownership makes a difference to you. And, you want a partner that stands behind its products, is forward-thinking and easy to do business with. We are that partner, and everything we do is aimed to help you.

About Generac Mobile

With North American headquarters in Berlin, WI, Generac Mobile Products LLC is a leader in the mobile equipment industry. Established in 1988, mobile diesel-powered light towers were the first product offering by our company, and are still a cornerstone today. Formerly Magnum Power Products, we’ve expanded our product offerings throughout the years to include natural gas and diesel generators, water trailers, trash pumps, heaters and dust suppression solutions. With the expertise of Generac Power Systems, the recognized leader in natural gas power generation, we have experienced continued growth and success in the industry. In late 2018, we launched our new brand for all of our mobile equipment solutions, Generac Mobile.

Here to Support You

Generac Mobile is committed to supporting you and your customers before, during and after the sale. A dedicated support staff is available to answer all your technical questions and is only a phone call, e-mail or fax away. We listen to your needs and work closely with our expert staff of engineers to determine viable solutions to meet them. We know it’s impossible to predict the maintenance needs of your fleet. We keep an ample supply of competitively priced service parts on hand at all times because down time is lost time for you and your customer. Our expert technical support team is available 24/7/365 should you need assistance.

Our Global Brand

Generac Mobile Products Srl born as "Tower Light Srl", an Italian company with headquarters and offices located in Villanova d'Ardenghi, is about 40 km away from Milan. Founded in 1996, the company started its journey with the purpose of manufacturing light system kits that that could be added to electric generators. Soon this system, originally designed as a kit, led to the creation of a mobile light tower solution for the European market. The firm was the first to launch light towers with low fuel consumption levels and LED lamps.

Today, under the brand of Generac Mobile, Generac Mobile Products LLC and Generac Mobile Products Srl offer the widest range of light towers in the world. We continue to expand our portfolio of solutions to meet the needs of our customers.

Our Mission

Generac Mobile’s mission is to develop mobile equipment and solutions that provide an unmatched value and customer experience for a safer, brighter, more productive world.